Official Porsche "75 years" key ring

75 Years of Porsche: The Legacy of an Automotive Legend

From its humble beginnings in a small workshop in 1948, Porsche has forged its path to automotive excellence and worldwide renown. In 2023, the iconic automaker proudly celebrates 75 years of innovation, performance and an unwavering passion for sporty driving.

The Foundations of Excellence

Founded by Ferdinand Porsche, the brand emerged as a symbol of German ingenuity. Its first steps with the 356 model laid the foundations for a philosophy that combines elegant design and unrivalled performance. Porsche's DNA has always been imbued with the spirit of motor racing, embodying the perfect fusion of raw power and timeless elegance.

Mythical models

The history of Porsche is littered with legendary models that have left an indelible mark on the automotive world. The iconic Porsche 911 has evolved over the decades while retaining its distinctive identity. From the 356 to the 918 Spyder, each of the brand's creations is a symphony of design and technology, offering an unrivalled driving experience.

Innovation and technology

Porsche has always been at the forefront of innovation. From advances in engine technology to the revolution in electric propulsion with the Taycan, the brand has constantly pushed back the boundaries of automotive engineering. This relentless pursuit of excellence has made Porsche a pioneer in the use of lightweight materials, advanced driving systems and sustainable solutions, shaping the future of mobility.

Cultural impact

Beyond the world of automobiles, Porsche has left an indelible mark on popular culture. From appearances in iconic films to its presence on racetracks around the world, the brand embodies the automotive dream for many enthusiasts. Its global community of loyal followers, sharing a common passion for performance and design, is testament to its enduring influence.

A promising future

As Porsche marks this major milestone of 75 years, the future looks just as exciting. With a renewed commitment to electrification, the development of new technologies and a bold vision for the future of driving, the brand continues to shape the automotive industry